After watching this delightful film several times recently on a VHS dub and at the recent New York Independent Film and Video Festival in New York City in February, (and from what I understand, it was an Audience Favorite at the Temecula Film Festival in San Diego) I can't recommend 'Just Add Love' as an irresistibly funny and heartwarming comedy more. I really can't believe that that Pinkflyd777 saw the same film I did, his negative response is probably the result of seeing a rough cut in his college class and not the finished version. I felt that many of the scenes were brilliant in the writing, directing, acting, production design, cinematography, and especially editing. The editing of this film was especially great, and on par with features costing tens of millions of dollars more; many of the jokes and bits of comedy business were hilarious due to the very tight editing. The film also succeeded due to a really well written screenplay by Tony Serdarusich, Gregg Alfvegren and Dave Cole. Their insight into the comedy premise was compelling as well as riveting and brought the premise that much more alive. The production was enhanced by the brilliant performances of the stars such as Wendie Malick ('Just Shoot Me'), Richard Eden (TV's 'Robocop' and 'Santa Barbara') rising star, Jack Maxwell, Rolanda Mendels and Kirk Duncan. What also made 'Just Add Love' hysterical were the comic twists and turns resulting from the absurd dating rituals of the two male leads, seeking to find their soulmates through personal ads. This movie illuminates the theme of "looking for love in the all the wrong places, when you're too blind to see it standing in front of you," in a bewitchingly original, winning and delightful way, that any person who ever fell flat on his face pursuing a date with the opposite sex will clearly relate to and find authentic. It's true that 'Just Add Love' is not yet commercially available on VHS video, that in itself is a tragedy for any lover of low budget comedy gems. This is one movie that just gets better with repeated viewings.
