Rumors is a memorable entry in the wartime series of instructional cartoons starring "Private Snafu." The films were aimed at servicemen and were directed, animated and scored by some of the top talent from Warner Bros.' Termite Terrace, including Friz Freleng, Chuck Jones, and Carl Stalling. The invaluable Mel Blanc supplied the voice for Snafu, and the rhyming narration for many of the films was supplied by Theodor Geisel, i.e. Dr. Seuss. The idea was to convey basic concepts with humor and vivid imagery, using the character of Snafu as a perfect negative example: he was the dope, the little twerp who would do everything you're NOT supposed to do. According to Chuck Jones the scripts had to be approved by Pentagon officials, but Army brass also permitted the animators an unusual amount of freedom concerning language and bawdy jokes, certainly more than theatrical censorship of the time would allow -- all for the greater good, of course.
As the title indicates, this cartoon is an illustration of the damaging power of a rumor. The setting is an Army camp. Private Snafu sits next to another soldier in the latrine (something you won't see in any other Hollywood films of the era) and their casual conversation starts the ball rolling. We observe as an offhand remark about a bombing is misinterpreted, then exaggerated, then turned into an increasingly frightening rumor that sweeps the camp. The imagery is indeed vivid: the brain of one anxious soldier is depicted as a percolating pot, while the fevered speech of another is rendered as steamy hot air, i.e "balloon juice." A soldier "shoots his mouth off," cannon-style, and before you know it actual baloney is flying in every direction. Winged baloney, at that. Panicked soldiers tell each other that the Brooklyn Bridge has been pulverized, Coney Island wiped out, enemy troops have landed on the White House lawn, and the Japanese are in California. The visuals become ever more surreal and nightmarish until at last the camp is quarantined for "Rumor-itis" and Private Snafu has been locked up in a padded cell.
This is a highly effective piece of work. The filmmakers dramatized their theme with wit and startling energy, and the message is still a valid one. In recent years we've seen that catastrophic events (real or imagined) can breed all kinds of wild rumors that spread more rapidly than ever, thanks to advances in mass communication. Because the technology has improved, the Private Snafus of our time are able to broadcast their own balloon juice via e-mail, cellphones and blogs. Consequently, Rumors is a rare example of a World War II era educational film with a message that doesn't feel at all dated; in fact it may be more timely than ever.
