This is Kevin Smith's first `real' movie, i.e., one made with a real budget, real actors, and backed by a real studio. It was also a commercial and critical flop, most reviewers seem to regard it as his worst movie. That is understandable, seeing as he set such high expectations with `Clerks', a work of pure genius that was made on a budget so low that Smith was forced to use black & white film. `Clerks' is one of my all time favorite films, a classic that will probably still be popular many years from now, and so, by comparison, `Mallrats' simply doesn't measure up. But so what? It's still a great comedy, with lots of moments that make you want to split a gut, and is, IMHO, better than at least 90% of the other teenage/young adult movies out there.
The story (as with most comedies) is pretty basic. It's about a day in the life of two slackers who both get dumped by their girlfriends that morning. They then spend the rest of the day hanging around the mall (in an ironic touch, the mall in question, while supposedly set in New Jersey, is actually about five miles from where I live, in the Minneapolis suburb Eden Prairie) trying to figure out how to win back their girls. Along the way they encounter Kevin Smith's trademark ensemble of oddball characters, most notably Jay & Silent Bob who give what I think are their funniest movie performances. Kevin Smith continues themes established in `Clerks' (and repeated in his following movies) namely, homages to Star Wars, Jaws, and hockey and throws in some new ones, most notably, comics and video games. As in `Clerks', nothing much really happens, the two, as the tagline puts it, aren't at the mall to work or to shop, they're just there. Well, not entirely. Amid their random meanderings and encounters with other Kevin Smith favorites like Ben Affleck and Joey Lauren Adams there is an actual plot, namely, one of the guys is scheming to wreck a TV game show to be broadcast live at the mall later that day and he enlists Jay and Silent Bob to do the dirty deed. Why? Well, it's too complicated to explain in a brief review, but the payoff is hilarious. Whatever else one thinks of this movie, it has to be about the best send up of game shows ever as the dynamic duo infiltrate a Dating Game rip-off and turn the whole thing into a circus. The final 20 minutes or so of this movie is simply some of the funniest stuff you'll see anywhere.
What about the rest? Mostly it's pretty good, although Kevin Smith's penchant for pushing the envelope means he sometimes goes too far when it comes to matters of taste, most notably scenes like the infamous `chocolate pretzel' and a former `Three's Company' star playing a topless fortune teller, not to mention the 15 year old girl who's doing a `science project' that involves having sex with multiple men of varying ages. Also, Smith seems to have some sort of fixation on homosexuality that keeps coming up (pardon the pun) in his movies. Is he simply using gay jokes as a means of getting a cheap laugh or is this his way of working out some personal `issues'? I don't know and, further, I don't care because I think there are better, more creative ways to get a laugh. But, these complaints aside, this movie is still funny as hell, and, as with `Clerks', Smith proves he has a good ear for tunes to accompany the film, especially in the title sequence which features all the characters drawn comic book style. Very original, and it works perfectly. One final comment: I personally think the best way to watch his movies is to view them in order; this, for example, gives us the same basic slacker attitude and mentality of `Clerks', only in color and with a much bigger budget. He then went for the `quality' flick with `Chasing Amy' followed by the `issues' flick in `Dogma', finally returning to pure comedy in `Jay & Silent Bob Strike Back'. For one, the movies are all related, and each new one refers to his previous ones. Many of the jokes only make sense if you understand the context. And also, someone who saw the much more dramatic and polished `Chasing Amy' first and this film later might tend to dismiss it as sophomoric trash, not realizing that Smith got his start doing pure comedy, not romantic drama. In sum, this is a film in the tradition of `Airplane!' or `Scary Movie' in that it's all about going to any length to get a laugh, and, for the most part, it succeeds splendidly.
8/10
PS. As with all his other movies, Kevin Smith goes to considerable length to please his fans with his DVD's. They are all chock full of extra features, deleted scenes and the like, and his commentaries are some of the best in the movie business. Smith obviously knows he has a highly loyal fan base, and he returns that loyalty in spades.
