This latter-day "Carry On" entry doesn't feature such series stalwarts as Kenneth Williams, Hattie Jacques or Charles Hawtrey, but still manages to be great fun if, in no way, a classic. Council member Sid James (tied up with hotel manageress Joan Sims) decides to drum up business for their modest town by organizing a beauty contest. Kenneth Connor (sporting a funny accent and fuzzy hair-do) is the long-suffering Mayor who, apart from his office duties, has to contend on a daily basis with openly contemptuous wife Patsy Rowlands (theirs is inspired mismatch casting indeed). Another couple is James' best pal Bernard Bresslaw and his young wife Valerie Leon (initially made to appear frumpy-looking but who eventually undergoes a make-over when, unbeknownst to her spouse, she determines to enter the contest herself out of jealousy).
Barbara Windsor is "Miss Easy Rider"(!) and she's involved in rivalry throughout erupting soon enough into a catfight in Sims' hotel lobby with ex-roommate Sally Geeson. June Whitfield is the feminist council member who opposes the contest; to this end, she engages photographer nephew Robin Askwith (later star of several naughty "Confessions" films I've never watched any, but am on the point of acquiring a few) to cover the preparations in order to uncover some misdeed which would allow her to put a stop to the whole 'debasing' event. Jack Douglas as the hotel concierge incorporates his hilarious twitching routine (also seen in CARRY ON ABROAD [1972] and "Lamp-Posts Of The Empire", an episode from the CARRY ON LAUGHING [1975] TV series). The finale in which the contest is systematically sabotaged by the puritanical female townfolk (including the Mayor's own wife!) is an undeniable highlight of the film but is, essentially, a direct lift from a much earlier entry in the series the superior CARRY ON TEACHER (1959)!
