Norman Phiffier (Jerry Lewis) is a bungler young whose previous jobs include that of caddy , TV repairman, and Paramount Theater usher. Barbara (Jill St. John) is a very rich girl posing as an elevator-girl and falls in love with Norman . He now works as a store clerk in a large department store. Clumsy and inept, he set loose in store and can't do anything right . Boy are they in trouble . But , Barbara's mother (Agnes Morehead) doesn't want her daughter to marry such a poor man.
Amusing and spasmodic comedy with the genius comic Jerry Lewis acting in his stereotyped role by relinquishing creative control and concentrating on humor based on destruction and wreak havoc , nice inventive bits , skilfully combining the entertainment with the amusement. It features quick editing , wild and outrageous gags , and extremely odd angles. Enjoyable film with characters genuine and sympathetic , it is plenty of humor , tongue-in-cheek , side-splitting sight gags and amusement . Director Frank Tashlin introduces cinematic especial techniques in animated cartoon style , such as odd camera angles, montage and quickly paced editing , as some shots lasting only five frames long . Jerry Lewis is top-notch playing a botcher and meek store clerk ; Jerry played similar character as a bumbling idiot in other films such as a caddy in ¨The Caddy¨ and a TV repairman in both ¨Rock-a-Bye Baby¨ and ¨It's Only Money¨. The co-starring role stands out Jill St. John , surely the most gorgeous girl any clerk ever had . Excellent support cast formed by likable secondaries as Ray Walston as Mr. Quimby , John McGiver as Mr. John P. Tuttle and special mention to Agnes Moorehead as Mrs. Phoebe Tuttle . Furthermore , watch rapidly to veteran Kathleen Freeman . Colorful and shimmer cinematography in Technicolor by Wallace Kelley and catching musical score .
The motion picture was well directed by Frank Tashlin , one of the few directors to successfully make the transition from animation to live-action , as he directed his cartoons like live-action films and his live-action films like cartoons . He directed various vehicles for Jerry Lewis as ¨The Geisha boy¨, ¨Hollywood or Bust¨ , ¨Rock-a-Bye Baby¨ , ¨Cinderfella¨ and for Bob Hope as ¨The son of Paleface¨ . Who's minding the store ? is considered to be one of his best films . Rating : 6,5 . Entertaining and amusing movie that it will appeal to Jerry Lewis fans . Worthwhile watching .
