It

1927
Passed
1h 12m

IMDb RATING

7.2/10

3.7K

YOUR RATING

Comedy Romance

A salesgirl pursues a handsome playboy.A salesgirl pursues a handsome playboy.A salesgirl pursues a handsome playboy.

See production info at IMDbPro

IMDb RATING

7.2/10

3.7K

YOUR RATING

See production info at IMDbPro

Awards
- 1 win total

Top cast14

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Clara Bow

Betty Lou

Antonio Moreno

Cyrus T. Waltham

William Austin

'Monty' Montgomery

Priscilla Bonner

Molly

Jacqueline Gadsdon

Adela Van Norman

Julia Swayne Gordon

Mrs. Van Norman

Elinor Glyn

Madame Elinor Glyn
(as Madame Elinor Glyn)

Elmo Billings

Office Boy
(uncredited)

Gary Cooper

Newspaper Reporter
(uncredited)

Lloyd Corrigan

Yacht Cabin Boy
(uncredited)

Cheryl Holt

Baby
(uncredited)

Eleanor Lawson

First Welfare Worker
(uncredited)

Rose Tapley

Second Welfare Worker
(uncredited)

Dorothy Tree

Waltham Employee
(uncredited)

Storyline

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Did you know

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Trivia
Elinor Glyn gave many confusing and sometimes contradictory explanations for what "It" meant, but she always said that "It" did not mean "sex appeal" necessarily and that anyone who said it did was vulgarizing her concept. Nonetheless, "It" became a euphemism for "sex appeal," which caused that pronoun to be entered into the American lexicon in the late 1920s.

Goofs
As Waltham climbs onto the anchor, his shirt sleeve is intact. The scene cuts away to Monty and Adela in the rowboat for a brief moment; however, in the next scene, Waltham's sleeve is completely torn.

Quotes
Monty Montgomery: I feel so low, old chap, that I could get on stilts and walk under a daschund.

Connections
Featured in The House That Shadows Built (1931)

If there's any question why Clara Bow became one of the top box office stars of the late silent era, "It" answers that question. The film, perhaps the one with which she will always be associated, is indeed a star turn, but a great one.

Bow,playing a counter girl who wins the heart of the owner of the great department store she works, turns in a memorable performance.

She brings everything you could want to the role, from great comic timing to a very robust physical presence. More than anything, of course, she is incredibly photogenic, a magnetic presence that simply lights up the screen.

Most heartening to me was the very large number of people well under 30 who viewed this film with me the night I saw it. They seemed to absolutely loved it.