Since True Colours launched in 2015, it has rapidly doubled the size of its lineups to roughly 20 titles per year, while continuing to carefully curate distribution strategies for each film and made lots of global inroads.
The company is known among Italian producers for transparency and providing rapid sales reports, while foreign buyers like working with execs “because they always make things easy,” says Nicolas Zumaglini, head of content at prominent Latin American distributor Telefilms, who notes that “they have definitely helped spread Italian cinema in the region.” As for True Colours giving cinema Italiano more global reach, the most poignant recent example is “Il Testimone Invisibile” (“The Invisible Witness”), a remake of Spanish thriller (“Contratiempo”), directed by Italy’s Stefano Mordini. “Invisible Witness” is the European title that’s scored the highest gross at the Chinese box office, roughly $5 million, since movie theaters re-opened in China post-pandemic.
The True Colours...
The company is known among Italian producers for transparency and providing rapid sales reports, while foreign buyers like working with execs “because they always make things easy,” says Nicolas Zumaglini, head of content at prominent Latin American distributor Telefilms, who notes that “they have definitely helped spread Italian cinema in the region.” As for True Colours giving cinema Italiano more global reach, the most poignant recent example is “Il Testimone Invisibile” (“The Invisible Witness”), a remake of Spanish thriller (“Contratiempo”), directed by Italy’s Stefano Mordini. “Invisible Witness” is the European title that’s scored the highest gross at the Chinese box office, roughly $5 million, since movie theaters re-opened in China post-pandemic.
The True Colours...
- 11/9/2020
- by Nick Vivarelli
- Variety Film + TV
Italian sales company True Colours has taken international sales on two spanking new Cinema Italiano titles with strong cast elements in the leadup to Rome’s Mia market: “Fortuna – The Girl and the Giants,” a dark fable starring Valeria Golino, and Rome-set psychological thriller “The Guest Room,” toplining International Emmy-nominated Guido Caprino.
True Colours chief Gaetano Maiorino said his company has booked physical screenings for five of its films set for market premieres at the Mia mart – the acronym stands for Mercato Internazionale Audiovisivo, or International Audiovisual Market – that will take place as a hybrid physical and online event Oct. 14-18 in Rome.
“It looks like buyers are coming, and those who won’t be physically present will be attending online,” said Maiorino. He noted that Mia will be “the first real bona-fide market” taking place physically since Berlin in February, prior to the pandemic.
Directed by Neapolitan first-timer Nicolangelo Gelormini,...
True Colours chief Gaetano Maiorino said his company has booked physical screenings for five of its films set for market premieres at the Mia mart – the acronym stands for Mercato Internazionale Audiovisivo, or International Audiovisual Market – that will take place as a hybrid physical and online event Oct. 14-18 in Rome.
“It looks like buyers are coming, and those who won’t be physically present will be attending online,” said Maiorino. He noted that Mia will be “the first real bona-fide market” taking place physically since Berlin in February, prior to the pandemic.
Directed by Neapolitan first-timer Nicolangelo Gelormini,...
- 10/8/2020
- by Nick Vivarelli
- Variety Film + TV
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