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LeBron James and Maverick Carter’s SpringHill Company has struck an agreement to merge with British film, TV and music company Fulwell 73 to create a media, unscripted entertainment and sports-related content powerhouse.

The deal, which is expected to close in the fourth quarter of 2024, will bring together the two companies’ portfolios of unscripted and live programming, as well as combine resources across Europe and the U.S., as they look to “meet the challenges of a complex market environment while simultaneously building for the future of the industry.”

The combined entity – which will initially focus on television and film content, digital content through its owned network business, live events and brand strategy through The SpringHill Company’s New York-based brand consultancy firm, Robot – is backed by Fenway Sports Group, RedBird Capital Partners, Uc Investments, Nike, Epic Games, Main Street Advisors and Eldridge Industries.

As part of the deal, the...

The SpringHill Company and Fulwell 73 have joined forces in a merger of equals that aims to make the enlarged company a bigger player across TV, film, live events, branded content and commercials and consumer products.

SpringHill, the production banner headed by LeBron James and his longtime partner Maverick Carter, will come under the same roof as Fulwell 73, the company founded nearly 20 years in the U.K. ago by partners Ben Winston, Leo Pearlman, James Corden, Ben Turner and Gabe Turner. The new company will have offices in Los Angeles, New York, London and Sunderland in the U.K.

Carter and Pearlman, who is based in London, will serve as co-CEOs. The deal is expected to close by year’s end.

SpringHill has been busy with a wide range of documentaries, sports-related unscripted content and “The Shop,” the HBO series hosted by James and Carter that feature celebrity friends in...

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The Shop answers the question of what it would be like to be a fly on the wall while the most influential people in sports, entertainment, and politics shoot the breeze. Created by Randy Mims and Paul Rivera, the face of the show is LeBron James, who appears in select episodes. The show is set in the place where candid conversations often flow — the barbershop.

The Shop has also spawned a skincare line,...