BBC Three kicked off the show's marketing campaign with a controversial choice. According to the Advertising Standards Agency (ASA) of Britain's website, on Feb. 19, 2017, the network began a five-day campaign that included only advertisements for a seemingly real company: Solasta Finance. They created a Facebook, Twitter, and Instagram account for the company, as well as a commercial that featured actor Rachel Hurd Wood encouraging ambitious young women to apply.
Lucas is meant to be German, but is actually played by a Norweigan actor.
Season 2 was originally supposed to be about Georgia.