In 1997, in Ribeirão Preto, the "carioca" (people born in Rio de Janeiro) Júlio kidnaps Noeli during her arranged wedding. They live together and Noeli is considered black sheep by her father. Noeli uses her tomato receipt to prepare a successful tomato juice, and they build a successful factory called Juno. Twenty years later, they are rich with two children, but their marriage is in crisis. When the car of Julio runs out of gas, he leaves Noeli in a sugar cane plantation and walks home. Tired, he sleeps with his little daughter and Noeli is forced to walk home. She decides to divorce him, and he hires the best lawyer in Ribeirão Preto to defend him, while she travels to São Paulo to hire the best lawyer in São Paulo. Now their dispute begin.
—Claudio Carvalho, Rio de Janeiro, Brazil