This movie interviews a voluminous number of vegan experts, people who benefited from veganism and saved their and the nonhuman animal lives with it. It portrays meat as unappealing and as a health hazard, at the start it shows overweight people enjoying meat. In contrast it has a plethora of imagery where plant based meals are shown in positive and community building light. It jam packs tons of basic education and every basic reason as to why one would want to go vegan. It has gorgeous shots of gardens and overjoyed animals playing.
My guess is that it targets the elderly and the fact that they worry about their health-
It seems budgeted and has a feel of an infomercial, the camera often doesn't move although it produces high quality shots. Maybe there were stock videos used, I wouldn't be surprised. The music is elevator music. The footage would feel very natural on a TV screen and could draw in people who watch TV on the regular. Those types of people would be of an old age so it is strategic to only show animal exploitation later. Some of the wording is off and commits logical fallacies, but the core information is correct. The camera work in the later part of the movie seems improved compared to the start. There are low quality graphs and artworks in the movie.
I was ecstatic about seeing the authors of various vegan books be present in this documentary. I haven't read their books yet but it was exciting to get to see them and also to recognize them from social media. This movie's existence is good and we need all sorts of vegan representations.
If you are already vegan you won't get much out of watching this one and if you are not old enough or you are well read I think other documentaries might appeal way more to you. I found this on youtube and there is an abundance of vegan documentaries on youtube. I recommend you to write a review as well if you watch the movie or any vegan movie to further support vegan creators and spread the message.
