When I saw the trailer for this movie I admit I rolled my eyes and groaned that they were trotting out the circular time gimmick again. It was of course classic in Groundhog Day, but never seemed to click since then. I was dubious, but after seeing it with my own eyes, I can say I had a great time. I'm not sure if Blum House intended it to be funny, but it had a lot of humor in it, enough I would say to qualify it as a dark comedy. The cast was superb and while it didn't offer anything groundbreaking in terms of murders/deaths, I didn't mind because the story was so well connected and it really had me guessing right up until the end. Another litmus test for the quality of this movie is that the audience was rather quiet during the presentation. I've been to enough of these films to know that when you get a young audience seated in the dark and the film is a snooze, they'll start to talk and whisper and just annoy the Hell out of you. This movie managed to hold the attention of the entire audience and in this day and age I must say, that is an achievement in and of itself. I wasn't prepared to enjoy Happy Death Day as much as I did, but even I can admit when I was wrong. It worked from start to finish. I wasn't aware that Scott Lobdell wrote the script, but when I saw his name in the credits, I realized another reason I enjoyed it. I am familiar with his writing in the comic book industry and he is one of the more notable scribes. It's good to see the skills transfer.