This movie is more humorous than funny. There are few laff out loud moments but the characters are good and silly in their roles of ambitious internet personalities. None of the characters have any develop talent, nothing original, and bordering on boring. But they become very popular on the internet. The reward of persistence - maybe.
And in their popularity lays a message. How brief and low is the attention span and critical thinking ability of the viewing public becoming? This is a make believe movie but it is surely inspired by the real world around us. Is a 30 second video or a 3 minute video really a developed talent. Yes, something fun and funny can be shown in a short video but not consistently.
Think of it this way; each one is a pretzel and not a whole bag of pretzels. And if you take 50 short Internet videos by just one internet person you still only have one pretzel.
A curious movie to watch.