In all likelihood it went over many people's heads, considering how inundated we are with pointless comedies that often receive a far higher rating on IMDb or higher ticket sales at the box office.
Great to see Eric Bana killing it again, but this time figuratively in a role as a self-confident, rogue reporter at a local news station. So too is the rest of the hilarious character gallery, along with their quirky foibles, from the manipulative money-grubbing sociopath played by Vera Farmiga to the over-emotional America Ferrera. Not to mention Gervais in the leading actor playing a fumbling doofus technician with low self-esteem, but with the redeemable quality of being kindhearted and well-meaning. Until he snorts coke, that is.. The film has a fair amount of subtle humor baked into the dialogue and contains a broader societal satire e.g. on the superficiality of news media, on the obsession with fame in today's docusoap infested society, and on the callous amorality of the drug gangs of Latin America, etc.
It's also a feelgood movie you leave with a smile, but that nonetheless doesn't suffer from being syrupy and maudlin which is so typical for the genre. The low-budget remake of the original French film feels like a fresh take in a world where Hollywood constantly churns out focus group-tested flavorless rom-coms.