You would think, as an enterpreneur who had created/developed this product, as you saw that it was contributing to 100s of thousands of deaths throughout the world, you would attempt to do something, anything, to reign in the misuse and misapplication of the product. Maybe you would put some money into combatting the misuse and consequences of misuse, of your product. But no, the family put money, lots of it, into entertainment for the wealthy, the educated, the priviliged few who attend the Louvre, the Met, the Guggenheim, etc. After all, they believed "no one is forcing them to misuse our product". The film is powerful. It shows the power of people who come together to fight evil and apathy, in spite of themselves. I enjoyed the film and I would have joined them on their march for justice.