Why did the guy started murdering people in that town some time ago? Why stopped? Why started again? Why now? And, finally, why, after all the spree kills, he started this dumb hide-and-seek game with the protagonist (portrayed by a so-so Allison McAtee) and wasted more than a day exclusively on her? Too many unanswered questions, too many wasted cameos (I'm really disappointed in Emma Bell, she can do much better), too wague script, too amateur execution. The most watchable part is a tent double-kill featuring a young couple that exists, like the most of the characters, only to die. "Why?" will not satisfy neither genre fans nor any other person looking for something not totally insufferable to watch.