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The Ringer (1972)
6/10
Just say no!
25 February 2017
Directed by Jeff 'Just Before Dawn' Lieberman in 1972, The Ringer is a short film about how adults exploit the gullibility of youth to peddle their wares, whether it be bland pop music, pointless fashion accessories, or recreational drugs. Through clever marketing, making whatever it is they are selling seem hip, they push their worthless, or possibly even dangerous products to kids who haven't the life experience to know any better. The purpose of The Ringer is to open the eyes of the young to how they are being manipulated, and to hopefully help them to make wiser decisions.

If it wasn't quite so dated, with hilarious '70s fashions and ridiculous slang (outrageous, you dig?), The Ringer could still serve as a potent warning to youngsters about the dangers of drugs, as well as acting as a persuasive piece to try and talk them out of the latest body modification fad (maybe I'm just too old to get it, but ear stretchers freak me out), and not waste their time listening to the latest corporate pop sensation (when they could be listening to metal!!!).
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