I liked the movie but I believe it didn't do well as per R Kumar and Sadhana's old standards. The director perhaps wanted to cash on earlier magic of Mere Mehboob and Arzoo - two mega hits of this pair. In one of her interviews Sadhana admitted that the movie did not do well however when again released in 81 its music was a superhit. By this time Sadhana had left her golden era of 60's behind when she was almost a superstar before taking a break sometime in year 67-68 due to illness, however she still looked beautiful in this movie . Somebody rightly mentioned - had this movie been released some time near year 65 when Sadhana was ruling with her innocent, intelligent, and charming looks and R Kumar was also a jubilee kumar this would been at least a hit...