Tiffany has an incredible and fascinating history. Some of it even manages to make its way into this 90 minute documentary.
But not much. Mostly this is a breathless ode to the seductive power of luxury items and a celebration of people who need them like oxygen.
I could have happily spent 90 minutes learning about the extraordinary Grand Central Tiffany clock, but instead I got wasted minutes of flashy montages of starlets and social x-rays, and a weirdly long tangent into the Capote book / Edward's film Breakfast at Tiffany's that included an even weirder examination of the Deep Blue Somethings song of the same name.
The film is artfully produced to be sure, but it's a fabulous 90 minute commercial that does nothing much to make us any wiser about how the store, its visionaries and incredible craftsman created an American commercial and artistic icon. The soundtrack is over-excited and distracting and the parade of people whose lives were touched ever-so-vaguely by the brand is gratuitous.
If you're interested in a deep dive into the back story of an incredible brand, have a look for Patrick Mark's Faberge: A Life Of It's Own instead.
