Another film focussing on nauseating self-centred social media influencers. Another "found footage" film that brings nothing new or interesting...potentially even less than the minimum you'd expect.
At points it seems like it's trying to being satirical about how pretentious, ostentatious and vapid influencers are, but it's not done well if that was a motive of the writers as it would be missed by most viewers as the fake product placements ads almost glorify them.
The story itself is rather hollow. While there's some attempt to tie it to ancient slavic rituals of the main character's grandmother and ancestors, there's no depth to it at all, or any real back-story, and is merely a minor attempt to create the basis for the "creepy old lady in the dark" trope.