The early trailers for Drag Me to Hell dubbed it as (sic) "the return to classic horror", and for once at least, they are correct.
Sam Raimi manages to incorporate genuine thrills and terror using the old-fashioned format of surprise, misdirection and suggestion. As a frequent viewer of horror films, little surprises me, but in this film I was caught off-guard several times while watching it.
While the majority of the movie is kept on a serious and foreboding level, much like the original "Evil Dead", Raimi can't help but throw in elements of the absurd and slapstick during some of the more horrific scenes, thus reducing the tension and echoing the latter 2/3 of the "Evil Dead" trilogy.
WHile I have nothing against the modern trend of horror movies to provide shocks merely in the form of how much blood and gore they spill, this flick was wonderfully refreshing. It's a must-see, not just for Raimi fans, but for anyone who loves a good scary story and a great movie in general.
