These days the game in horror is a horrible business. Pity the poor filmmaker: she has to have enough formula to give the viewer something to rely on. After all, in a horror film, most of the work is done by the audience. We willingly supply all the imaginative components that thrill us. All the movie does is provide cues based on, derived from milestones in the genre.
But at the same time, that beleaguered filmmaker has to be novel enough to engage so far as the story and the metaphysical logic behind it. Usually, that is a matter of just mixing existing elements in a slightly new way and that's what we have here.
It is part ghost story, after the manner of recent much better films. It is part traditional slasher where an unknown human seems to be always in the right place to exact revenge (usually revenge, here a cover-up). And it is part that twist on the ghost story that kicked off the series: the notion that urban legends have a power of their own to invade the world and become real the spectre that just thinking of hearing a story will have it land on you.
That novel notion wasn't fully exploited, but it is an intelligent a device as the movie within the movie of "The Ring."
And we have it here, dimly.
These three elements are mixed together with a bit more success than you would guess. It is still weak. But then, it has an appealing redheaded heroine.
Ted's Evaluation -- 2 of 3: Has some interesting elements.