I first encountered the Ali G character a few months ago in the American import of his interview show in which he sets up unsuspecting celebrities and creates comedy at their expense. Since they are invariably people who feed on public attention, it is entirely appropriate to feed on them once in a while. But it takes a seriously misleading, confusing and outrageous character to pull it off, and Ali G (Sacha Baron Cohen) does it. Cohen thinks funny; Ali G is a hugely funny creation, in much the same way that another wild and crazy guy, Andy Kaufman, invented unforgettably outrageous characters.
"Ali G Indahouse" is Ali G to the third power, cubed. The plot is suitably improbable, offering an appropriate springboard for the Ali G craziness. I laughed till I cried. The plot twisted around and ended happily, and there wasn't a cliché that wasn't ragged on or a convention that wasn't exploited, and at every turn, the absurdity of the Ali G persona looms over all, ragging on itself and painting everything with its humor.
I like the fact that Ali G is a white middle-class guy who has become a hip-hopper and gone native with it. In that way it's about re-creating oneself and then bumping up against conventional reality, which results in absurdities and humor, some attributable to the pretense of the invented persona and some to the ridiculous conventions it scrapes against. It could be a stretch and unfunny. It works and knocks 'em dead.
Let me now back away from over-analyzing something that looks uncomplicated and isn't, but is hugely funny, and deserves just to be enjoyed. Roll with the humor of that crazy dude. He is a classic.
Doug Wilson