Alvin, Simon, and Theodore were three characters young boys could relate to: one was brainy, one hungry, and the other naughty. They practically represented the personalities of all boys. However, the plots mainly centered around the world of males. Unfortunately, the creators of the show brought in female characters in reaction to this, each the antithesis of their male counterparts. Invariably, they would often compete with the boys, and the boys ALWAYS lost. They never won, and while these scenarios might have given girls inspiration and confidence in the real world; the show's creators completely forgot about the young boys who originally tuned in to watch the chipmunks harmless antics. Ultimately, the message the show gave young boys was that girls are competition. The creators of the show should have emphasized a message of cooperation like they do in many present day cartoons. Instead, by having the girls beat the boys in practically every episode they were in, many young boys grew to resent the idea of female empowerment-- an idea no young boy should learn to resent.