It was officially called "Toast of the Town", but to most of us it was simply "The Ed Sullivan Show." If I recall correctly, it came on Sunday nights, in glorious black and white. We always looked forward to seeing his show. Sullivan himself was not much to look at, in fact it is safe to say most would consider him 'funny looking.' Nor did he have a particularly good speaking voice. One of his catch phrases, 'we're going to have a really big show' came out 'a really big shoe.' That's the way he pronounced words. But regardless of his personal lack of charisma, Ed Sullivan knew how to bring in the big stars.
One of them was Elvis Presley before he became wildly popular. In fact, being on the Ed Sullivan show was perhaps the biggest springboard to his success. But there was a problem with Elvis, his hips moved just too much, were considered far too suggestive for this family program, so the TV cameras showed Elvis only above the waist.
Ed Sullivan also got the Beatles in the early 1960s, when they were still relatively unknown in the USA. I don't know if he was the first, but his show certainly went a long way towards introducing America to this group from England. And the rest, as they say, is 'history'!!
