Apple Mac: 1984

Vídeo
1983
1 min

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Adicionar um enredo no seu idiomaApple and Ridley Scott presented the most awaited event of 1984: the introduction of Apple Macintosh personal computer to the world. With a concept directly influenced by George Orwell's cla... Ler tudoApple and Ridley Scott presented the most awaited event of 1984: the introduction of Apple Macintosh personal computer to the world. With a concept directly influenced by George Orwell's classic novel "Nineteen Eighty-Four", Scott offers a heroine who destroys the repressive pres... Ler tudoApple and Ridley Scott presented the most awaited event of 1984: the introduction of Apple Macintosh personal computer to the world. With a concept directly influenced by George Orwell's classic novel "Nineteen Eighty-Four", Scott offers a heroine who destroys the repressive present led by the Big Brother in order to bring a future full of new perspectives.

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7,8/10

1,5 mil

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3Avaliações de usuários

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Prêmios
- 3 vitórias no total

Fotos

Elenco principal2

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David Graham

Big Brother

Anya Major

Heroine

Direção
- Ridley Scott
Roteiristas
Elenco e equipe completos
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Curiosidades
The 60-second ad - which has been named the greatest TV commercial of all time by TV Guide and Advertising Age magazines - aired during the third quarter of Super Bowl XVIII in 1984, just two days before Apple would change the world with the introduction of the Mac.

Citações
Big Brother: Today we celebrate the first glorious anniversary of the Information Purification Directives. We have created for the first time in all history a garden of pure ideology, where each worker may bloom, secure from the pests of any contradictory true thoughts. Our Unification of Thoughts is more powerful a weapon than any fleet or army on earth. We are one people, with one will, one resolve, one cause. Our enemies shall talk themselves to death and we will bury them with their own confusion. We shall prevail!

Conexões
Edited into Super Bowl XVIII (1984)

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Avaliação em destaque

10/10

Best advert ever?

Today (22/09/2015) has seen a great deal of coverage in the UK concerning the anniversary of the launch in 1955 of commercial TV. Many have commented on "the best advert ever" but no-one has mentioned 1984.

As a UK resident I'm certain I didn't see this advert live - it was only screened once for 60 seconds during the 1984 super bowl (not counting a single late night screening on KMVT (Twin Falls, Idaho)on December 15, 1983 to enable it to qualify for adverting awards consideration). I must have seen it on the news, but without doubt it is the greatest TV advert I have ever seen. Today's news encouraged me to search for a video of the advert and I stumbled across the reviews on IMDb, and was motivated to write this review after reading comments from Thomas.

The advert did screen for a full minute (an additional 30 second slot scheduled for the same event was sold back to the network after a very cold reception of the planned advert from the Apple board). Anja Major (the hammer thrower) went on to star as Nikita the following year In Elton John's video of the same name. Thomas went on to say that the film had not made a lasting impression - yet his review was 31 years after the advert appeared.

The advert "won just about every possible award, including best commercial of the decade" - folklore.org, and after the screening the Apple board welcomed the Macintosh team to a standing ovation.

For me the advert works for a number of reasons - the use of colour to contrast "1984" and the hammer thrower, the fact that for 55 seconds we've no idea what the advert is about, and it was shown once only.

For a single 60 second screening 1984 made a lasting impression!