Customer experience (Cx) platform Disqo released new insights about podcast advertising in its report, Proving the Power of Podcast Ads. Disqo found that forty-five (45%) of daily podcast listeners pay more attention to podcast ads as compared to other mediums.
The new report offers timely insights for brands seeking to understand customer experience with sponsorships and other commercial messages in podcasts – actionable knowledge they can use to propel brand and outcomes lift from their podcast ad investments. Disqo found that podcast ads are a unique opportunity to engage highly sought-after consumer audiences with loyalty-driving brand messages.
Key Cx findings: Podcasts are an engaging platform for brand marketing with 45% of daily listeners saying they pay more attention to podcast ads as compared to other mediums. Podcasts drive brand loyalty with about 33% of listeners saying they like a brand more when it’s advertised within a podcast they like (or by a host...
The new report offers timely insights for brands seeking to understand customer experience with sponsorships and other commercial messages in podcasts – actionable knowledge they can use to propel brand and outcomes lift from their podcast ad investments. Disqo found that podcast ads are a unique opportunity to engage highly sought-after consumer audiences with loyalty-driving brand messages.
Key Cx findings: Podcasts are an engaging platform for brand marketing with 45% of daily listeners saying they pay more attention to podcast ads as compared to other mediums. Podcasts drive brand loyalty with about 33% of listeners saying they like a brand more when it’s advertised within a podcast they like (or by a host...
- 5/5/2023
- Podnews.net
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