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YouTube star Jessie Paege, who publicly came out as bisexual last summer, is launching an eyeshadow palette in honor of Lgbtq+ Pride Month, which kicks off in June.

The Let It Rain-bow Tarte Pride Palette, created in conjunction with popular beauty brand Tarte, is launching today on Tarte.com and Sephora.com, and will arrive in Sephora stores nationwide on June 6. The brightly-hued palette features eight shades -- each of which is infused with Amazonian clay -- enabling wearers to create rainbow looks. Let It Rain-bow also comes with a travel-size mascara.

In honor of the collaboration, Tarte will be making a $25,000 donation to The Trevor Project -- a crisis intervention and suicide prevention organization that helps members of the Lgbtq+ community who are aged 25 and under -- regardless of how many palettes it sells.

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The Ad Council announced today that its mental health campaign Seize The Awkward is back with another YouTube partnership and an extensive social media campaign that will go live on various platforms throughout September, which is Suicide Prevention Awareness Month.

Lifestyle creator Jessie Paege is the newest YouTuber to share her story for Seize The Awkward, joining previous YouTube partners including Mark ‘Markiplier’ Fischbach, Hannah Hart, and Liza Koshy. Seize The Awkward encourages teens and young adults to check in with their friends about mental health and have tough conversations about mental illness, even when it’s awkward. The campaign is a joint venture between the Ad Council, the American Foundation For Suicide Prevention, and the Jed Foundation.

Paege’s personal story video is currently live on YouTube. Other parts of Seize The Awkward’s September campaign will go up across platforms like Twitch, Tumblr, and Reddit as the month goes on.

Lifestyle creator Jessie Paege is launching her own merchandise collection -- and she’s teaming up with ubiquitous mall retailer Hot Topic to bring her T-shirts and pins to the masses.

Pieces will be available in over 100 stores and Hot Topic's website beginning Aug. 27. The shirts, priced at $20.90, boast quippy sayings like 'Your Self Worth Is Not Based On The Opinion Of Other -- written in rainbow lettering. Other slogans include: 'Soft Emo', 'Send Memes', 'Support Singers And Instrumentalists', and 'It’s Trash Can Not Trash Can’t'. Paege has been a longtime Hot Topic shopper, she says, and she turned down collaborations with other stores in order to work with the company.

To herald the launch, Paege will host a meet-and-greet at Hot Topic in Los Angeles on launch day. Ticket sales will be available in coming days. Paege, who recently came out of the closet as bisexual,...

The debut book from lifestyle vlogger Jessie Paege officially hits Target and Barnes & Noble shelves today -- and the 18-year-old is celebrating the launch of Hey, It’s Okay To Be You with a little help from her bold-faced friends.

Paege has released a Spotify playlist in celebration of the inspirational and educational tome, in which digital celebrities have contributed their favorite feel-good songs. Participants include: Gigi Gorgeous (who selected "Ru" by Niki & Gabi), Eva Gutowski ("Come First" by Terror Jr.), Alisha Marie ("Shake It Out" by Florence + The Machine), Jess Conte ("Try" by Colbie Caillat), and Teala Dunn ("Wild Thoughts" by DJ Khaled). Other participants include BuzzFeed staffer-turned-YouTube megastar Safiya Nygaard, decor channel Mr. Kate, and slime-centric influencer Karina Garcia.

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Jessie Paege continues to unlock new opportunities thanks to her burgeoning career on platforms like YouTube. The 18-year-old creator, who recently announced a two-book deal with Sizzle Press, has also signed with the United Talent Agency (UTA).

Paege, whose candid sketches and vlogs appeal to her 1.2 million YouTube subscribers, has become a familiar face in the online video community -- and not just because of her shocking pink hair. In fewer than three years, she has managed to form a strong connection with her fanbase, one that will make her a valuable partner for an agency like UTA.

Beyond her brand new book deal, Paege's other offline ventures include a sock collection and a spot in the 2016 edition of Fullscreen's Girls Night In tour, which saw the YouTube star travel to 24 cities alongside several other digital media notables. UTA notes she is also working on a feature film, and she...

For the second time, AwesomenessTV will use a guidance counselor’s office as the epicenter of a high school story. The digital media company, which appeals to an audience of teens and tweens, is behind Guidance, a drama that will return for its second season on Go90 on November 14th. A teaser previewing the new episodes is now available.

The first season of Guidance starred Michelle Tractenberg as a guidance counselor who uses sessions with her students to uncover a school-wide mystery. Season two will feature a similar premise, but with a new cast. Erica Dasher will take over the guidance counselor, with social media stars like Arden Rose, Chachi Gonzales, Alisha Marie, and Jessie Paege showing up as her charges. A handful of the new characters are on display in the new teasers, which also gives viewers a hint of the sort of teen angst and intrigue they can expect.

A new season of a Go90 original will feature a new cast and a new protagonist while maintaining the same blend of teen drama and intrigue that marked its first season. Verizon’s mobile-first video platform and digital media company AwesomenessTV have announced a second season of Guidance, which will feature social media stars like Arden Rose and Chachi Gonzales among its cast.

In the first season of Guidance, which spanned 30 episodes, a school guidance counselor (portrayed by Michelle Trachtenberg) who solves a high school mystery across a series of sessions with her students. Season two will feature a similar plot, but with a new guidance counselor played by Erica Dasher acting as “a detective, an advocate and ultimately, the reluctant hero,” according to a press release.

Guidance’s first run also included appearances from popular social media stars like Amanda Steele and Alex Aiono, and season two will feature...