Jason White is leaving as CMO of MTV Entertainment after a little over a year on the job. He will be succeeded by MTV veteran Amy Campbell who had been promoted to EVP Marketing when White joined the company as CMO in April 2021.
Campbell will oversee marketing, creative and social engagement across the Mtve portfolio, reporting to President Chris McCarthy and serving on his leadership team. She also will work closely with Mtve’s Social Impact team across three key areas: civic engagement, mental health and social justice.
White, former Global Head of Marketing for Beats by Dr. Dre, joined Mtve from top cannabis provider Curaleaf where he served as CMO.
Campbell, who joined MTV Networks in 2000 as executive producer, has held various brand creative-focused executive positions across MTV Networks.
McCarthy announced the transition in an internal memo:
Hey everyone,
I have some news to share with you today about Jason White and Amy Campbell.
Campbell will oversee marketing, creative and social engagement across the Mtve portfolio, reporting to President Chris McCarthy and serving on his leadership team. She also will work closely with Mtve’s Social Impact team across three key areas: civic engagement, mental health and social justice.
White, former Global Head of Marketing for Beats by Dr. Dre, joined Mtve from top cannabis provider Curaleaf where he served as CMO.
Campbell, who joined MTV Networks in 2000 as executive producer, has held various brand creative-focused executive positions across MTV Networks.
McCarthy announced the transition in an internal memo:
Hey everyone,
I have some news to share with you today about Jason White and Amy Campbell.
- 6/7/2022
- by Nellie Andreeva
- Deadline Film + TV
Amy Campbell has been promoted to chief marketing officer for MTV Entertainment Studios and Paramount Media Networks.
Campbell’s promotion follows the departure of Jason White, who joined the Paramount Global division in April 2021.
Campbell “is one of the smartest, hardest-working and most creative leaders in the industry,” Chris McCarthy, president and CEO of Paramount Media Networks and MTV Entertainment Studios, wrote in a memo to staffers announcing Campbell’s promotion and White’s departure.
“She has lived and breathed life into many of our biggest initiatives, from overseeing our biggest launches including ‘Yellowstone,’ ‘The Challenge’ and ‘South Park’ to delivering impactful pro-social campaigns like “Save Our Moms” (focused on maternal health), “+1 The Vote” (civic engagement) and “#AloneTogether” with The Ad Council (Covid/mental health),” McCarthy wrote.
Campbell most recently served as executive vice presi]dent of marketing and brand creative.
Campbell has been associated with MTV and its sibling networks for more than 20 years.
Campbell’s promotion follows the departure of Jason White, who joined the Paramount Global division in April 2021.
Campbell “is one of the smartest, hardest-working and most creative leaders in the industry,” Chris McCarthy, president and CEO of Paramount Media Networks and MTV Entertainment Studios, wrote in a memo to staffers announcing Campbell’s promotion and White’s departure.
“She has lived and breathed life into many of our biggest initiatives, from overseeing our biggest launches including ‘Yellowstone,’ ‘The Challenge’ and ‘South Park’ to delivering impactful pro-social campaigns like “Save Our Moms” (focused on maternal health), “+1 The Vote” (civic engagement) and “#AloneTogether” with The Ad Council (Covid/mental health),” McCarthy wrote.
Campbell most recently served as executive vice presi]dent of marketing and brand creative.
Campbell has been associated with MTV and its sibling networks for more than 20 years.
- 6/7/2022
- by William Earl
- Variety Film + TV
ViacomCBS’s MTV Entertainment Group has named Jason White as chief marketing officer, group president Chris McCarthy announced Wednesday.
Reporting to McCarthy, the former head of marketing for Beats by Dre will oversee marketing for all of the group’s properties and brands, working with Mtve’s social impact team to “build on its legacy of driving change across three key areas: civic engagement, mental health and social justice.”
White most recently served as CMO at the cannabis company Curaleaf. He is also a veteran of Wieden+Kennedy, where he developed Nike campaigns for Kobe Bryant and Tiger Woods and oversaw work for the brand surrounding the Olympics.
“Jason is an incredible creative entrepreneur who has developed and led marketing for some of the most iconic and innovative brands of all time from Nike to Apple’s Beats,” McCarthy said. “We’re excited for him to bring his passion and creative prowess to MTV,...
Reporting to McCarthy, the former head of marketing for Beats by Dre will oversee marketing for all of the group’s properties and brands, working with Mtve’s social impact team to “build on its legacy of driving change across three key areas: civic engagement, mental health and social justice.”
White most recently served as CMO at the cannabis company Curaleaf. He is also a veteran of Wieden+Kennedy, where he developed Nike campaigns for Kobe Bryant and Tiger Woods and oversaw work for the brand surrounding the Olympics.
“Jason is an incredible creative entrepreneur who has developed and led marketing for some of the most iconic and innovative brands of all time from Nike to Apple’s Beats,” McCarthy said. “We’re excited for him to bring his passion and creative prowess to MTV,...
- 4/7/2021
- by Reid Nakamura
- The Wrap
Jason White has worked to capture attention for Nike, Apple’s Beats and cannabis products. Now he’s bringing his marketing acumen to the world of TV.
White has been named chief marketing officer for ViacomCBS’ MTV Entertainment Group, a heady job that involves touting MTV, Comedy Central and Smithsonian Channel among other popular media brands. “MTV has a history of being able to engage audiences and a history of being able to create conversations,” White says in an interview. “I think as we look to the future, it’s about staying true to that ability.”
He will report to Chris McCarthy, president of MTV Entertainment Group, and serve on his leadership team.
White will set the marketing direction for all of the properties under the MTV Entertainment Group umbrella, which also houses Paramount Network, CMT, VH1, TV Land and Logo. He will also work to develop campaigns that t drive audience,...
White has been named chief marketing officer for ViacomCBS’ MTV Entertainment Group, a heady job that involves touting MTV, Comedy Central and Smithsonian Channel among other popular media brands. “MTV has a history of being able to engage audiences and a history of being able to create conversations,” White says in an interview. “I think as we look to the future, it’s about staying true to that ability.”
He will report to Chris McCarthy, president of MTV Entertainment Group, and serve on his leadership team.
White will set the marketing direction for all of the properties under the MTV Entertainment Group umbrella, which also houses Paramount Network, CMT, VH1, TV Land and Logo. He will also work to develop campaigns that t drive audience,...
- 4/7/2021
- by Brian Steinberg
- Variety Film + TV
ViacomCBS’ MTV Entertainment has named Jason White, former Global Head of Marketing for Beats by Dr. Dre, as Chief Marketing Officer. He will oversee marketing, creative and social engagement across the Mtve portfolio, reporting to President Chris McCarthy and serving on his leadership team.
White, who joins Mtve from top cannabis provider Curaleaf where he served as CMO, replaces Jacqueline Parkes who exited ViacomCBS at the end of last year. Amy Campbell, who served as interim CMO for the past couple of months, has been promoted to EVP of Marketing from her most recent position as SVP Brand Creative and Production. McCarthy just announced White’s hire and Campbell’s promotion in an internal memo and Georgetown Hoyas alum, who loves to travel and listen to live music. You can read more about him in the attached release.
Additionally, Amy Campbell has been promoted to EVP of Marketing. Since joining as an Executive Producer, Amy has been a vital driver of our brands’ evolution and growth over the last 20 years, and in January effortlessly took the reins as our interim CMO to help us manage through the transition. Anyone who has worked with Amy will attest that she is a creative force, operational wizard and key to making sure we don’t miss a beat. Amy has already been critical in helping Jason get up to speed and will continue to assist in integrating him into our organization as seamlessly as possible by helping with the day to day.
Lastly, I would like to sincerely thank the marketing, creative and social teams for managing through this transition. Special shout out to the leadership team of Justin Russell, Kate Keough, Lauren Epstein, Tyler Hissey, Thomas Berger, Sarah DeFilippis, Deva Newman and Shawn Silverman, alongside Amy Campbell – you all have been our rock of creative leadership and dedication. Thank you and your teams!
Please join me in congratulating Amy and welcoming Jason who officially starts on Monday.
Thank you,
Chris...
White, who joins Mtve from top cannabis provider Curaleaf where he served as CMO, replaces Jacqueline Parkes who exited ViacomCBS at the end of last year. Amy Campbell, who served as interim CMO for the past couple of months, has been promoted to EVP of Marketing from her most recent position as SVP Brand Creative and Production. McCarthy just announced White’s hire and Campbell’s promotion in an internal memo and Georgetown Hoyas alum, who loves to travel and listen to live music. You can read more about him in the attached release.
Additionally, Amy Campbell has been promoted to EVP of Marketing. Since joining as an Executive Producer, Amy has been a vital driver of our brands’ evolution and growth over the last 20 years, and in January effortlessly took the reins as our interim CMO to help us manage through the transition. Anyone who has worked with Amy will attest that she is a creative force, operational wizard and key to making sure we don’t miss a beat. Amy has already been critical in helping Jason get up to speed and will continue to assist in integrating him into our organization as seamlessly as possible by helping with the day to day.
Lastly, I would like to sincerely thank the marketing, creative and social teams for managing through this transition. Special shout out to the leadership team of Justin Russell, Kate Keough, Lauren Epstein, Tyler Hissey, Thomas Berger, Sarah DeFilippis, Deva Newman and Shawn Silverman, alongside Amy Campbell – you all have been our rock of creative leadership and dedication. Thank you and your teams!
Please join me in congratulating Amy and welcoming Jason who officially starts on Monday.
Thank you,
Chris...
- 4/7/2021
- by Nellie Andreeva
- Deadline Film + TV
MTV Entertainment Group has found its next marketing chief.
Former Curaleaf and Beats by Dre exec Jason White will take over the CMO role that has been vacant since Jacqueline Parks stepped down last year.
Reporting to MTV Entertainment Group president Chris McCarthy, White will be charged with overseeing marketing, creative and social engagement across the division’s portfolio. He will also work with the division’s social impact team to drive change in civic engagement, mental health and social justice.
“MTV Entertainment has defined culture for decades and its brands and campaigns have inspired me both professionally and personally,...
Former Curaleaf and Beats by Dre exec Jason White will take over the CMO role that has been vacant since Jacqueline Parks stepped down last year.
Reporting to MTV Entertainment Group president Chris McCarthy, White will be charged with overseeing marketing, creative and social engagement across the division’s portfolio. He will also work with the division’s social impact team to drive change in civic engagement, mental health and social justice.
“MTV Entertainment has defined culture for decades and its brands and campaigns have inspired me both professionally and personally,...
MTV Entertainment Group has found its next marketing chief.
Former Curaleaf and Beats by Dre exec Jason White will take over the CMO role that has been vacant since Jacqueline Parks stepped down last year.
Reporting to MTV Entertainment Group president Chris McCarthy, White will be charged with overseeing marketing, creative and social engagement across the division’s portfolio. He will also work with the division’s social impact team to drive change in civic engagement, mental health and social justice.
“MTV Entertainment has defined culture for decades and its brands and campaigns have inspired me both professionally and personally,...
Former Curaleaf and Beats by Dre exec Jason White will take over the CMO role that has been vacant since Jacqueline Parks stepped down last year.
Reporting to MTV Entertainment Group president Chris McCarthy, White will be charged with overseeing marketing, creative and social engagement across the division’s portfolio. He will also work with the division’s social impact team to drive change in civic engagement, mental health and social justice.
“MTV Entertainment has defined culture for decades and its brands and campaigns have inspired me both professionally and personally,...
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