Denver (AP) — The Colorado Symphony Orchestra said Tuesday it will play a series of "cannabis-friendly" fundraising concerts sponsored by the state's burgeoning pot industry. The state's only full-time professional orchestra hopes the unusual shows dubbed "Classically Cannabis: The High Note Series" will boost its audience as it struggles with dwindling attendance and shrinking budgets. "The cannabis industry obviously opens the door even further to a younger, more diverse audience," symphony CEO Jerome Kern told The Associated Press. In return for sponsorship, marijuana-related companies get "the legitimacy of being associated with the Colorado Symphony Orchestra." he said. The event, however, is strictly Byoc — bring your own cannabis, according to an events listing on the symphony website that says pot will not be sold. Richard Yost of Ideal 420 Soil, a New Hampshire company that sells soil and other cultivation products to marijuana growers, sees sponsoring the concerts as a chance to link...
- 4/30/2014
- by Donna Bryson (AP)
- Hitfix
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