As the end of the first decade of the Finnish Film Affair nears, the industry event’s director, Maria Pirkkalainen, who also heads Nordic Flair, notes its phenomenal growth, with more than 200 Finnish film projects showcased, more than 500 international guests brought to Helsinki, and the establishment of a major platform and networking forum for locals.
And things keep evolving, she says: “We are thrilled to now branch out to offer this to filmmakers from our neighboring Nordic countries as well. Not to mention we’ve curated over 2,000 meetings between our guests during all these years. And introduced hundreds of people to the art of sauna.”
The traditional sweat-soaked industry mixer, just one of the signature events of Finnish Film Affair, is typical of the creative approaches Pirkkalainen and her team have embraced in her three years leading the event.
The key driver, she says, is a focus on learning and...
And things keep evolving, she says: “We are thrilled to now branch out to offer this to filmmakers from our neighboring Nordic countries as well. Not to mention we’ve curated over 2,000 meetings between our guests during all these years. And introduced hundreds of people to the art of sauna.”
The traditional sweat-soaked industry mixer, just one of the signature events of Finnish Film Affair, is typical of the creative approaches Pirkkalainen and her team have embraced in her three years leading the event.
The key driver, she says, is a focus on learning and...
- 9/16/2021
- by Will Tizard
- Variety Film + TV
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