Rachelle Strauss

Following the 2004 Boscastle flood featured in this Documentary 'Surviving Nature's Fury', Rachelle Strauss Began campaigning for a greater public awareness of environmental changes due to human interaction with the environment. The websites My Zero Waste - campaign site and later Zero Waste Week - campaign site, were set-up to highlight ways to reduce waste and toxic pollution. The first 'Zero Waste Week' campaign was founded and launched in September 2008 and has continued today with several million followers in seventy-three countries. In 2018 Rachelle Strauss was awarded a 'Points of Light' award by the Prime Minister Theresa May for her recognition of this long standing and successful campaign.