Frank Cooper III
- Producer
Frank Cooper III Chief Marketing Officer, Pepsi Global Beverages Group.
Frank Cooper III is the Global Chief Marketing Officer for PepsiCo Global Beverages Group. In this role, Cooper oversees the transformation of PepsiCo's overall marketing model, developing creative ideas for the 186 markets in the PepsiCo system, managing a team of 150 and spearheading the strategies and key partnerships across Media, Digital, and Entertainment.
Most recently ranked #15 on Billboard Magazine's 2014 "Power List," Cooper has been featured in a variety of noted publications through the years marking his accomplishments in varied facets of business and creative pursuits. Fast Company Magazine has featured Cooper in their 2010 "Top 100 Most Creative People in Business" issue and ADCOLOR bestowed him with their coveted "Legend" award. Cooper is widely regarded as one of the most progressive and effective business leaders in developing brands and businesses. He has delivered keynotes and speeches at coveted global industry conferences and events including NATPE, YouTube Newfronts 2014, Dubai Music Week, Bloomberg @ Adweek, Milken Institute, IAB Annual Leadership Meeting, Conference Board, IEG Sponsorship Conference, Branded Entertainment Forum, Web 2.0 Conference, Mobile Marketing Association (Istanbul), Midem (Cannes), AToMiC (Canada), and Dmexco (Cologne, Germany).
Prior to Pepsi, Frank's career ranges from serving as a senior executive at iconic music labels - Motown and Def Jam Records- to working as an Internet entrepreneur and technology executive as co-founder of UBO.com and VP at AOL, to serving as a CMO at PepsiCo overseeing Consumer Engagement globally for its beverage sector.
The diversity of Cooper's past experience has served as a resource and catalyst driving disruption of the traditional marketing practices and models employed today. His diverse background combined with his unique approach to business and passion for creative endeavors have culminated in a slate of game-changing marketing campaigns and programs that have made a global impact on industry and consumers alike.
Positioned at the intersection of entertainment, sports, music, technology and consumer products, in his current role, Cooper has assumed varied roles and disciplines in all of the aforementioned sectors. In television, he's served as creator and Executive Producer of original television shows including The Next Great Game Gods with Spike TV. In video games, he created and developed an MMO platform entitled Dew-Mocracy that was the most successful limited-time-only beverage in Pepsico history. In music, he closed direct-to-artist creative fund deals with mega-stars such as Beyonce, Blake Shelton, Michael Jackson, Lady Antebellum among others. In film, he has co-produced short films alongside Forest Whitaker and Terry Gilliam. In the digital space, he has executed digital partnerships and activations with Twitter, Google, YouTube, Microsoft and Apple. . In sports, he successfully brokered a 10-year agreement with the NFL and as part of the socially-conscious business movement, he led the breakthrough social giving platform: The Pepsi Refresh Project.
Most recently, Cooper served as Executive Producer of "Pepsi's Beats of the Beautiful Game," a visual album heralding and paying tribute to the beautiful sport. The album, released over 11 sequential weeks leading up to and throughout the World Cup, consisted of 11 original songs from top artists including Kelly Rowland, Janelle Monae, Don Omar, Rita Ora and others and 11 original short companion films directed by Spike Lee, Idris Elba, Diego Luna and more. It is the debut project to launch under the recently announced Creators League Studios - Pepsi's first-ever production company for original long and short-form digital content.
Cooper is a graduate of the Harvard Law School, where he served as the Supreme Court Editor of The Harvard Law Review. He currently serves on several boards, including the American Advertising Federation (Chairman from 2009-2011) and New York-based tech start-up Flyby Media. He resides in New York with his wife, Nina, and 2 children.
Frank Cooper III is the Global Chief Marketing Officer for PepsiCo Global Beverages Group. In this role, Cooper oversees the transformation of PepsiCo's overall marketing model, developing creative ideas for the 186 markets in the PepsiCo system, managing a team of 150 and spearheading the strategies and key partnerships across Media, Digital, and Entertainment.
Most recently ranked #15 on Billboard Magazine's 2014 "Power List," Cooper has been featured in a variety of noted publications through the years marking his accomplishments in varied facets of business and creative pursuits. Fast Company Magazine has featured Cooper in their 2010 "Top 100 Most Creative People in Business" issue and ADCOLOR bestowed him with their coveted "Legend" award. Cooper is widely regarded as one of the most progressive and effective business leaders in developing brands and businesses. He has delivered keynotes and speeches at coveted global industry conferences and events including NATPE, YouTube Newfronts 2014, Dubai Music Week, Bloomberg @ Adweek, Milken Institute, IAB Annual Leadership Meeting, Conference Board, IEG Sponsorship Conference, Branded Entertainment Forum, Web 2.0 Conference, Mobile Marketing Association (Istanbul), Midem (Cannes), AToMiC (Canada), and Dmexco (Cologne, Germany).
Prior to Pepsi, Frank's career ranges from serving as a senior executive at iconic music labels - Motown and Def Jam Records- to working as an Internet entrepreneur and technology executive as co-founder of UBO.com and VP at AOL, to serving as a CMO at PepsiCo overseeing Consumer Engagement globally for its beverage sector.
The diversity of Cooper's past experience has served as a resource and catalyst driving disruption of the traditional marketing practices and models employed today. His diverse background combined with his unique approach to business and passion for creative endeavors have culminated in a slate of game-changing marketing campaigns and programs that have made a global impact on industry and consumers alike.
Positioned at the intersection of entertainment, sports, music, technology and consumer products, in his current role, Cooper has assumed varied roles and disciplines in all of the aforementioned sectors. In television, he's served as creator and Executive Producer of original television shows including The Next Great Game Gods with Spike TV. In video games, he created and developed an MMO platform entitled Dew-Mocracy that was the most successful limited-time-only beverage in Pepsico history. In music, he closed direct-to-artist creative fund deals with mega-stars such as Beyonce, Blake Shelton, Michael Jackson, Lady Antebellum among others. In film, he has co-produced short films alongside Forest Whitaker and Terry Gilliam. In the digital space, he has executed digital partnerships and activations with Twitter, Google, YouTube, Microsoft and Apple. . In sports, he successfully brokered a 10-year agreement with the NFL and as part of the socially-conscious business movement, he led the breakthrough social giving platform: The Pepsi Refresh Project.
Most recently, Cooper served as Executive Producer of "Pepsi's Beats of the Beautiful Game," a visual album heralding and paying tribute to the beautiful sport. The album, released over 11 sequential weeks leading up to and throughout the World Cup, consisted of 11 original songs from top artists including Kelly Rowland, Janelle Monae, Don Omar, Rita Ora and others and 11 original short companion films directed by Spike Lee, Idris Elba, Diego Luna and more. It is the debut project to launch under the recently announced Creators League Studios - Pepsi's first-ever production company for original long and short-form digital content.
Cooper is a graduate of the Harvard Law School, where he served as the Supreme Court Editor of The Harvard Law Review. He currently serves on several boards, including the American Advertising Federation (Chairman from 2009-2011) and New York-based tech start-up Flyby Media. He resides in New York with his wife, Nina, and 2 children.