News

Today, Liberated Syndication Inc. (“Libsyn”), announced its presence at the 2024 Iab Podcast Upfront. The Iab event is designed to preview new podcast shows and highlights their ability to engage listeners and authentically align with advertisers. Leaders from Libsyn Ads, the world's premier podcast advertising network, will host a panel discussion with Nick Viall, host of the award-winning The Viall Files podcast, and Liz Alesse, Vice President of ABC News’ ABC Audio, on unlocking the magic of podcast advertising.

Additionally, Libsyn released its April 2024 Podcast Advertising Rates, including the highest and most accessible CPM categories. Libsyn releases these figures monthly to promote greater transparency in podcast advertising.

Iab Podcast Upfront Session

The newly rebranded Libsyn Ads is the top one-stop destination for brands and agencies to access high quality, brand safe, engaging podcast content at scale. With hundreds of exclusive podcasts and thousands of participating shows, advertisers can tap into Libsyn...

Today, Liberated Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, announced its February 2024 Podcast Advertising Rates, including the highest and most accessible CPM categories.

“As the Upfront advertising season approaches, it's crucial for advertisers to strategically invest their ad dollars — and podcast advertising offers a prime opportunity,” noted Dave Hanley, Chief Revenue Officer of Libsyn’s AdvertiseCast. “Reports indicate that uptake of brand safety and suitability solutions has nearly doubled since last year, showing a rapid adoption of these tools in the podcast channel. As one of the fastest-growing digital media channels, brand marketers have ample reasons to embrace podcast advertising as a cost-effective and trusted medium that delivers unmatched audience engagement. We’re educating and helping more advertisers leverage its full potential and securing the number one spot in Podtrac’s latest global rankings for streams, downloads, and views validates the power and reach of our premier advertising network.

Today, Liberated Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, announced its January 2024 Podcast Advertising Rates, including the highest and most accessible CPM categories.

“More people are tuning into podcasts, and advertising dollars are following suit — and a notable 68% consumers are more willing to consider a product they heard about on a podcast ad. Entering 2024, we're optimistic about the growth of podcast advertising — with more local and regional advertisers embracing the medium and expanding opportunities in programmatic buying,” stated Dave Hanley, Chief Revenue Officer of Libsyn’s AdvertiseCast. “We look forward to empowering more creators and advertisers with industry-leading tools to deliver richer audience insights, improved performance outcomes, and increased transparency.”

January 2024 Podcast Advertising Rates

The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters.

Today, Liberated Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, announced its August 2023 Podcast Advertising Rates, including the highest and most accessible CPM categories.

“Following Podcast Movement, it's abundantly clear that the value of podcasting has reached new heights. The conference once again showcased the incredible diversity and creativity within the podcasting ecosystem. As the industry continues to grow, so does the understanding of the unique relationship between content, context, and audience engagement,” said Dave Hanley, Chief Revenue Officer of Libsyn's AdvertiseCast. “Brands are increasingly recognizing that context matters as much as content. It's not just about delivering a message; it's about delivering it in the right context, to the right audience, at the right moment. We take pride in being at the forefront of podcasting innovations, and our newly launched predictive contextual advertising solutions stand as a testament to our commitment to staying ahead of the curve.

Today, Liberated Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, unveiled its latest advertising offering, Predictive Contextual Targeting, a cookie-free targeting solution designed to empower podcast advertisers with contextually relevant, efficient, and privacy-friendly ad targeting capabilities. Collectively, Libsyn’s AdvertiseCast and Libsyn’s Julep Media now offers advertisers access to a total combined inventory of approximately 500 million monthly impressions worldwide.

With this new offering, Libsyn enables advertisers to target with increased precision and at scale — on par with other advanced, digital media channels. Advertisers can now connect with desired podcast audiences across hundreds of audience segments, such as Fast Casual Restaurant Users, Interest in Home Improvement, In Market for Electric Vehicle, Pet Owners, Big Box Store Customer (By Brand) and Life Stage – Retirement to name a few. Advertisers can access Libsyn’s Predictive Contextual Targeting solution through managed/run of network or programmatic/private marketplace (Pmp...

Today, Liberated Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, announced its May 2023 Podcast Advertising Rates, including the highest and most accessible CPM categories. Additionally, the Company launched a new AdvertiseCast 5x5 Podcast Referral Program designed to reward referrals for the industry’s premier podcast advertising marketplace.

AdvertiseCast’s 5x5 Podcast Referral Program

The Advertisecast 5x5 Podcast Referral Program allows individuals to refer a podcaster to AdvertiseCast and earn a 5% commission on their revenue for the first five months for each successful referral. By leveraging their networks and advocating for AdvertiseCast's comprehensive advertising platform, including its Automatic Ads solution, anyone can generate additional income while supporting the growth of the podcasting industry.

“We believe in the power of word-of-mouth and the incredible influence our community holds as valued ambassadors,” said Trevr Smithlin, Chief Innovation Officer and Head of Publisher Relations at Libsyn’s AdvertiseCast. “We’ve...

Liberated Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, today announced a strategic deal between Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters, and Backyard Ventures, a full-service partnerships business for creators. The collaboration is designed to ensure Backyard Ventures’ roster of creators maximize the full potential of their content with the addition of Libsyn’s Automatic Ads, a programmatic advertising solution.

Austin-based Backyard Ventures specializes in connecting its clients with premium brand partners. The company supports brand development and revenue generation across podcasts, social media, video, and newsletters, and represents such notable podcast creators as Ryan Holiday, A Little Bit Culty, Boss Babe Podcast, Chasing Excellence, and Granger Smith. The Libsyn partnership enables those creators to access the flexibility and speed of programmatic buying and build a revenue stream from their podcast with little to no additional effort.

Today, Liberated Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, announced its January 2023 Podcast Advertising Rates, including the highest and most accessible CPM categories.

“We saw a slightly lower average CPM rate in January due to the typical seasonality which follows the holiday season,” said Dave Hanley, Chief Revenue Officer at Libsyn’s AdvertiseCast. “Coming into 2023, we’ve signed several new exclusive podcast advertising partnerships, and many are leveraging our Libsyn Auto Ads offering to augment their host-read program with programmatic ad revenue. We expect to roll out even more features soon to enable creators and advertisers to drive more value from podcasting with improved measurement, insights, and transparency.”

The AdvertiseCast January 2023 Podcast Advertising Rates

The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters.

Liberated Syndication Inc. (“Libsyn”), the leading ‘Podcasting As A Service’ platform, today announced an exclusive, multi-year advertising deal between Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters, and Lore, an award-winning, critically-acclaimed podcast about true life scary stories that is hosted by one of the most successful podcast producers in the world, Aaron Mahnke. In addition to leveraging AdvertiseCast’s ad platform, Lore will also be leveraging Libsyn’s Auto Ads solution to augment their host-read program with programmatic ad revenue.

Launched in 2015, Lore is a bi-weekly podcast about dark historical tales. Each episode explores the mysterious creatures, tragic events, and unusual places that fill the pages of history. Because sometimes the truth is more frightening than fiction. The extraordinarily successful podcast has racked up nearly half-a-billion downloads, been adapted for two seasons of television on Amazon Prime and published as a three-book set from Penguin Random House.

Today, Liberated Syndication Inc. (“Libsyn”), the leading ‘Podcasting As A Service’ platform, announces its December 2022 Podcast Advertising Rates, including the highest and most accessible CPM categories.

“2022 was a breakout year in podcasting. Podcasts have become mainstream with explosive growth among younger and more diverse audiences who are embracing niche genres and new ways of listening,” said Dave Hanley, Chief Revenue Officer at Libsyn’s AdvertiseCast. “In parallel, advertisers are increasingly drawn to the value of the medium as a highly effective, brand safe, and brand suitable environment to market their product or service – which we expect to grow in 2023.”

The AdvertiseCast December 2022 Podcast Advertising Rates

The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters. The Company releases the figures to empower the podcaster and advertiser communities to readily...

The new Podtrac Sales Network Ranking showcases the reach and delivery of podcast networks that provide important advertising options to the industry across all of the shows they represent.

Podtrac’s new Sales Network Ranking provides advertisers with free monthly access to Podtrac reach and delivery information for top sales networks. The networks on the new ranking represent more than 38,000 podcasts and 500 million monthly downloads.

Topping the list is Wondery’s sales network with a US monthly audience of 25 million which includes podcasts they represent on their Art19 platform. Other networks on the ranking include podcast ad and publishing platforms Acast and Libsyn AdvertiseCast, both newly measured by Podtrac, plus PodcastOne.

As with Podtrac’s industry-first Podcast Publisher Ranking which debuted in May 2016, more sales networks are expected to join Podtrac’s newest ranking over time. The full Podtrac Sales Network Ranking is available here.

Today’s podcast ad sales...