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Devara Ends Its Run At The North American Box Office (Photo Credit – Facebook)

Devara, starring Jr Ntr in the lead role, has wrapped up its theatrical run in North America. The film started its journey on a rocking note but couldn’t make it much higher afterward. Nonetheless, it has managed to be a profitable venture for the buyers by making some returns at the box office. Now, as per the latest development, the biggie has closed its run as the 6th highest-grossing Telugu film in the region. Keep reading for a detailed report!

Over the years, the market for Tollywood has increased immensely in the USA due to a significant rise in the Telugu diaspora. This is clearly reflected in the box office performance of Telugu films in North America, which is comprised of the USA and Canada. Jr Ntr is one such actor from Tollywood who enjoys an immense pull in this territory.

In a groundbreaking moment, Sony Pictures Entertainment has acquired Alamo Drafthouse Cinema in a deal that puts a major Hollywood studio back in the business of owning a movie theater for the first time in more than 75 years with certain exceptions.

From 1948 until 2020, the U.S. Department of Justice prohibited film distributors from owning an exhibition company under what was known as the Paramount Consent Decrees, which arose from a 1948 U.S. Supreme Court ruling. The decrees essentially dismantled the old Hollywood studio system by forcing the majors to divest of their theater holdings.

At that time, the majors essentially controlled all aspects of filmmaking, from the talent to the productions to the theaters. The decrees forced exhibitors to stop practices like “block booking” (bundling multiple films into one theater license) and “circuit dealing” (entering into one license that covered all theaters in a theater circuit). The landscape was radically different then,...