News

A new report into content consumption patterns by premium video users in ten Asia-Pacific countries shows that content from Asia accounts for 75 of viewership. Local and regional programming is key to attracting and retaining subscribers to premium streaming platforms.

The study, “The Rise of Asian Content” produced by Media Partners Asia and its Ampd sub-unit, leans on passively collected data from January-to mid-December 2022, from 40,000 video users in Japan, Korea, Singapore, Taiwan, Indonesia, Malaysia, Philippines, Thailand, Vietnam and Australia.

The top reaching categories in 2022 in terms of monthly reach were Korean dramas and romance; Japanese anime; U.S. science fiction and fantasy; Korean crime and thriller; U.S. crime and thriller; and U.S. comedy.

Korean dramas garnered 30 of total measured premium online video viewership in 2022. Four of the top 15 Korean dramas of 2022 were Netflix originals. All other top titles were also distributed on Netflix, though shared with networks and streamers in Korea.

Photo: ‘Deep’/Netflix Trying To Stay Awake New to Netflix this week is Thai film, ‘Deep’, from the directing team of Sita Likitvanichkul, Jetarin Ratanaserikiat, Apirak Samudkidpisan, Thanabodee Uawithya, and Adirek Wattaleela. The film follows a group of insomniac med students who volunteer for a neuroscience experiment that requires them to stay awake for an extended period of time. When the experiments turn deadly, the four students, portrayed by Panisara Rikulsurakan, Kay Lertsittichai, Krit Jeerapattananuwong, and Supanaree Sutavijitvong, must fight to survive. Related article: ‘In the Heights’ – Behind the Scenes and Full Commentary/Reactions from Cast & Crew Related article: A Tribute to Cannes Film Festival: A Celebration of Cinema, Glamour, and Humanity | Statement From The Hollywood Insider’s CEO Pritan Ambroase ‘Deep’ is the perfect example of a film that is a truly mixed bag. While there are many moments, aspects, and ideas of the film that intrigued and even impressed,...