Update: President Joe Biden said that Flamin’ Hot was “the first-ever public screening of a film focused on the Hispanic community at the White House,” just before the Disney+/Hulu project was shown before a crowd of several hundred on the South Lawn.
Biden, First Lady Jill Biden and director Eva Longoria walked out together to make brief remarks to the crowd, who were spread out on blankets and munching on chips and, of course, Flamin’ Hot Cheetos. The movie is the story of Frito Lay janitor Richard Montañez, who claimed to have invented the snack, although the origin story is in dispute. Montañez rose in the ranks at Frito Lay to become a marketing executive and “played a key role in accelerating the growth of our Flamin’ Hot Brand and other brands particularly through his Hispanic marketing efforts,” according to the company.
Biden said that it was “fitting that...
Biden, First Lady Jill Biden and director Eva Longoria walked out together to make brief remarks to the crowd, who were spread out on blankets and munching on chips and, of course, Flamin’ Hot Cheetos. The movie is the story of Frito Lay janitor Richard Montañez, who claimed to have invented the snack, although the origin story is in dispute. Montañez rose in the ranks at Frito Lay to become a marketing executive and “played a key role in accelerating the growth of our Flamin’ Hot Brand and other brands particularly through his Hispanic marketing efforts,” according to the company.
Biden said that it was “fitting that...
- 6/16/2023
- by Ted Johnson
- Deadline Film + TV
Searchlight’s Flamin’ Hot trailer delves into the true story behind the popular (but messy) Flamin’ Hot Cheetos. Jesse Garcia (Quinceañera) stars as Richard Montañez, the janitor at a Frito-Lay factory who helped turn the industry around by cooking up a spicy version of the cheesy snack food.
“My journey is the journey of billions of people,” said the real Richard Montañez. “Being Mexican, being born in a labor camp, I’ve been fighting my whole life. I don’t know what it’s like not to fight.”
Director Eva Longoria calls Montañez the godfather of Hispanic marketing.
“That was his gift: seeing that nobody was paying attention to the Hispanic consumer. His gift wasn’t making a recipe in a chemical lab. His genius and talent and where he broke through was saying, ‘You guys, there’s a huge segment of the population in the United States that nobody is paying attention to,...
“My journey is the journey of billions of people,” said the real Richard Montañez. “Being Mexican, being born in a labor camp, I’ve been fighting my whole life. I don’t know what it’s like not to fight.”
Director Eva Longoria calls Montañez the godfather of Hispanic marketing.
“That was his gift: seeing that nobody was paying attention to the Hispanic consumer. His gift wasn’t making a recipe in a chemical lab. His genius and talent and where he broke through was saying, ‘You guys, there’s a huge segment of the population in the United States that nobody is paying attention to,...
- 5/10/2023
- by Rebecca Murray
- Showbiz Junkies
The first trailer for Eva Longoria’s directorial debut, Flamin’ Hot, has dropped and reveals Jesse Garcia playing Richard Montañez, a go-getting Mexican American who in real life claims he went from working as a janitor at Frito-Lay to inventing the successful Flamin’ Hot Cheetos snack product.
“Spicy? See, that’s how I got here,” Montañez says at one point as the Searchlight Pictures teaser recalls his youthful past in gangs and committing petty crimes, before Longoria’s rags-to-riches story has him inventing the salty Cheetos snack for Frito-Lay.
The trailer, which Garcia narrates, shows the breakthrough moment when he discovers that adding chili seasoning to Cheetos will bring a delicious heat to the snack product and potentially woo a far wider U.S. market. “I got an idea. It’s a spicy chip. It’s gonna change everything,” Montañez tells his skeptical floor manager, played by Matt Walsh.
Other...
“Spicy? See, that’s how I got here,” Montañez says at one point as the Searchlight Pictures teaser recalls his youthful past in gangs and committing petty crimes, before Longoria’s rags-to-riches story has him inventing the salty Cheetos snack for Frito-Lay.
The trailer, which Garcia narrates, shows the breakthrough moment when he discovers that adding chili seasoning to Cheetos will bring a delicious heat to the snack product and potentially woo a far wider U.S. market. “I got an idea. It’s a spicy chip. It’s gonna change everything,” Montañez tells his skeptical floor manager, played by Matt Walsh.
Other...
- 5/10/2023
- by Etan Vlessing
- The Hollywood Reporter - Movie News
Spice up your viewing with the online debut of the new trailer from Fox Searchlight Pictures about the gang member who became a janitor and then became a snack mogul in Flamin’ Hot. Actress Eva Longoria, best known for her comedic turn on Desperate Housewives, steps behind the camera to for this family-friendly story in her directorial feature film debut. Longoria compiles a cast including Jesse Garcia, Annie Gonzalez, Dennis Haysbert, Emilio Rivera, Tony Shaloub, Matt Walsh, Pepe Serna, Bobby Soto, Jimmy Gonzalez, Brice Gonzalez, Vanessa Martinez, Fabian Alomar, Mario Ponce, and Hunter Jones.
The synopsis from Fox Searchlight reads,
Flamin’ Hot is the inspiring true story of Ricardo Montañez (Jesse Garcia) who as a Frito Lay janitor disrupted the food industry by channeling his Mexican American heritage to turn Flamin’ Hot Cheetos from a snack into an iconic, global, pop culture phenomenon.
Interestingly, the Frito-Lay company disputes the accuracy...
The synopsis from Fox Searchlight reads,
Flamin’ Hot is the inspiring true story of Ricardo Montañez (Jesse Garcia) who as a Frito Lay janitor disrupted the food industry by channeling his Mexican American heritage to turn Flamin’ Hot Cheetos from a snack into an iconic, global, pop culture phenomenon.
Interestingly, the Frito-Lay company disputes the accuracy...
- 5/10/2023
- by EJ Tangonan
- JoBlo.com
Two's a coincidence, but three films about the origins of real-life brands releasing in the span of a few months? That's a trend.
On the heels of "Tetris" and "Air" comes "Flamin' Hot," the latest entry in the growing sub-genre that /Film's Rafael Motamayor has referred to as "the brand movie or product biopic (the prodpic?)." This time, the focus is on Richard Montañez, who rose from being a humble janitor at a Frito-Lay factory to a successful businessman and the self-proclaimed creator of Flamin' Hot Cheetos. The film is based on Montañez's memoir, "A Boy, a Burrito and a Cookie: From Janitor to Executive," and was directed by former "Desperate Housewives" star Eva Longoria, drawing from Lewis Colick and Linda Yvette's script.
Similar to "Tetris," Longoria's brand movie will be skipping theaters to release directly to streaming on Hulu in the U.S. and Disney+ internationally -- although,...
On the heels of "Tetris" and "Air" comes "Flamin' Hot," the latest entry in the growing sub-genre that /Film's Rafael Motamayor has referred to as "the brand movie or product biopic (the prodpic?)." This time, the focus is on Richard Montañez, who rose from being a humble janitor at a Frito-Lay factory to a successful businessman and the self-proclaimed creator of Flamin' Hot Cheetos. The film is based on Montañez's memoir, "A Boy, a Burrito and a Cookie: From Janitor to Executive," and was directed by former "Desperate Housewives" star Eva Longoria, drawing from Lewis Colick and Linda Yvette's script.
Similar to "Tetris," Longoria's brand movie will be skipping theaters to release directly to streaming on Hulu in the U.S. and Disney+ internationally -- although,...
- 5/10/2023
- by Sandy Schaefer
- Slash Film
Eva Longoria has wrapped production on her directorial feature debut, Searchlight Pictures’ “Flamin’ Hot.”
“I’m so honored to have led this team in telling a beautiful story where people can see themselves in these characters and are inspired by the endless beauty and talent that is so rich in our community,” Longoria tells Variety exclusively. “Every day we were on set, I was reminded again and again by our amazing cast and crew that our community is smart, creative and endlessly talented.”
From a script by Lewis Colick and Linda Yvette Chávez, the film tells the story of Richard Montañez, a Mexican American who turned the iconic Flamin’ Hot Cheetos snack into a global pop culture phenomenon. The film is produced by DeVon Franklin (“Breakthrough”) for Franklin Entertainment. Searchlight has yet to set a release date.
“From the moment I found Richard Montañez’s story, I was inspired by...
“I’m so honored to have led this team in telling a beautiful story where people can see themselves in these characters and are inspired by the endless beauty and talent that is so rich in our community,” Longoria tells Variety exclusively. “Every day we were on set, I was reminded again and again by our amazing cast and crew that our community is smart, creative and endlessly talented.”
From a script by Lewis Colick and Linda Yvette Chávez, the film tells the story of Richard Montañez, a Mexican American who turned the iconic Flamin’ Hot Cheetos snack into a global pop culture phenomenon. The film is produced by DeVon Franklin (“Breakthrough”) for Franklin Entertainment. Searchlight has yet to set a release date.
“From the moment I found Richard Montañez’s story, I was inspired by...
- 8/23/2021
- by Clayton Davis
- Variety Film + TV
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