When the bodily conception is given up, humans will finally enjoy peace of mind and true fellowship.
I think women are waking up to the fact that the long-term feel-good factor is more important then a boozy night out that gives them a quick high but makes them feel horrible the next day.
The interesting thing about yoga, especially Bhakti Yoga, is that it gives you pure knowledge of the self, which gives great peace of mind and a deep understanding of the intricacies of living in this body.