News

With full acknowledgment of the big picture implications of a pandemic that has already claimed thousands of lives, cratered global economies and closed international borders, Coping With Covid-19 Crisis is a forum for those in the entertainment space grappling with myriad consequences of seeing a great industry screech to a halt. The hope is for an exchange of ideas and experiences, and suggestions on how businesses and individuals can best ride out a crisis that doesn’t look like it will abate any time soon.

Craig Greiwe, Chief Strategy & Transformation Officer at Rogers & Cowan Pmk focuses on the need for leadership & coordination in a titan-less, Covid-19 Hollywood, asking for a new task force to help steer the business through this crisis.

More from DeadlineCoping With Covid-19 Crisis: A Conversation With Jeanna de Waal, Broadway's Princess DianaCoping With Covid-19 Crisis: Tt The Artist On A Directing Debut Dream Dashed By SXSW...

What would you do if a heat-and-serve lasagna arrived at your door along with a screener for a short film? The people who sent it hope you’ll pop the lasagna in the oven and watch the screener as it bakes.

That memorable mailer was just one facet of Rogers & Cowan’s innovative “for your consideration” campaign for Carmella Casinelli’s short film “15 Minutes at 400 Degrees.”

Short films can showcase filmmakers’ skills, look great on actors’ resumés and serve as proof-of-concept to lure investors for feature films. But they’re also a legitimate art form — akin to short stories — growing in popularity, thanks in large part to streaming services.

“With places like Quibi and even Snapchat’s original series all lending their hand towards short-film content, it shows there can be potential for ideas to be expanded upon in short form, and to have real chances of commercial viability,...

Craig Greiwe will take on the role of chief strategy and transformation officer at Rogers & Cowan/Pmk, one of the first big steps at the starry public-relations and marketing firm since parent company Interpublic Group of Cos. formed it in July by combining Pmk-Bnc and Rogers & Cowan.

Greiwe is charged with overseeing the agency’s research and insights practice; its strategic advisory unit; and its “Greenhouse” operations, which seek to help clients use digital and social media as well as content marketing.

“We want to help clients rethink their business and rethink their industry,” said Greiwe in an interview. “We don’t want to be planning just the next 30 or 60 days. We want to help them find the future of their industry over five years.”

In Hollywood, Pmk-bnc and Rogers & Cowan were known primarily for the legions of actors and celebrities their publicists represented. But the agencies have...