The King of Beers wants to get its horses back in the national Super Bowl ad race.
After using the Clydesdales sparingly in an ad that aired only in a handful of local markets televising the Big Game in 2023, Anheuser-Busch is bringing the stately horses back to the Super Bowl’s main stage – 30 seconds of ad time that will be included in CBS’ February 11 telecast of the event (and 60 on the company’s digital venues).
All it took to get the famous equines back in front of a big audience was a message appropriate for a wide crowd.
Viewers will see the horses helping a small town brought to a standstill by a snowstorm. As the famous Band song “The Weight” plays in the background, the horses nudge their owner to lend a hand by delivering beer to a nearby by – the old-fashioned way, with a carriage drawn by the steeds.
After using the Clydesdales sparingly in an ad that aired only in a handful of local markets televising the Big Game in 2023, Anheuser-Busch is bringing the stately horses back to the Super Bowl’s main stage – 30 seconds of ad time that will be included in CBS’ February 11 telecast of the event (and 60 on the company’s digital venues).
All it took to get the famous equines back in front of a big audience was a message appropriate for a wide crowd.
Viewers will see the horses helping a small town brought to a standstill by a snowstorm. As the famous Band song “The Weight” plays in the background, the horses nudge their owner to lend a hand by delivering beer to a nearby by – the old-fashioned way, with a carriage drawn by the steeds.
- 1/31/2024
- by Brian Steinberg
- Variety Film + TV
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.