Lol Creme
- Director
- Actor
- Music Department
Lol Creme was one of four members of the pioneering 70s art group 10cc,
famous mostly for their big hit, "I'm Not In Love", but with a
repertoire of witty underground favorites, such as "Life is a
Minestrone", "The Wall Street Shuffle, " and "Art for Art Sake." Lol
left the band in the mid-70s, along with fellow art-school grad, Kevin Godley, and the two pioneered the use of the "Gizmo" a guitar
synthesizer that they demonstrated on the ambitious 3-record box set,
"Consequences." As they continued to release studio albums, Godley and
Creme found their talents as music video directors more and more in
demand, producing award-winning shorts for Herbie Hancock ("Rockit"),
Sting and the Police ("Every Breath You Take"), and Duran Duran ("Girls
on Film") among others. Their own song, "Cry" was the inspiration for
another amazing video, pioneering the use of the "morphing" technique,
in which one face transmutes into another. Most recently, Kevin and Lol
directed videos for the new Beatles releases, "Free as a Bird" and
"Real Love."
