Sigmund Neufeld(1896-1979)
- Producer
- Director
- Production Manager
In February of 1940, after the financial implosion of
Ben Judell's Producers Distributing
Corporation (PDC)--which blew through more than a million dollars
during its mere three months in existence--a consortium of creditors
headed by Sigmund Neufeld and largely backed by PDC's main creditor,
Pathe Labs, reorganized as Sigmund Neufeld Productions. The company
quickly announced a realistic 15 B-picture program for the remainder of
the 1940-41 season (the most famous--or infamous--of these being
Jean Yarbrough's
The Devil Bat (1940)). There were
still hundreds of theaters not owned or signed to the major Hollywood
studios that would take independent features, and Neufeld was
determined to fill this niche. His aim was to concentrate on fast-paced
action programmers utilizing largely unknowns or, whenever fortune
smiled on him, famous actors involved in a scandal that imperiled their
careers (such as the orgiastic
Lionel Atwill and drug-addled
Bela Lugosi) who could be hired cheap. As
for directors, he looked for ones on the outs with Hollywood for
various reasons (such as auteur
Edgar G. Ulmer, who found himself
virtually blackballed in the industry after he had an affair with the
wife of an executive at Universal Pictures). In November 1940 Neufeld
again reorganized the company as Producers Releasing Corporation (PRC),
with ex-Pathe head O. Henry Briggs as
the new head of the company and ex-Chesterfield Pictures executive
George R. Batcheller Jr. as the
head of production. Largely backed by financing from Pathe, Neufeld's
team ramped up 1941-42 production to 44 pictures (many of them directed
by Sam Newfield, Neufeld's brother,
who shot so many PRC pictures that he alternated using three different
names so that it wouldn't appear that one director shot almost all of
PRC's films). The vast majority of PRC's output is, justifiably,
maligned today. The company ground out more shoddy, ultra-cheap,
third-rate material in the 1940s than any other studio in "Gower
Gulch." Even theater owners howled loudly about the inept production
aspects (mainly poor sound and picture quality) of PRC's earliest
releases. In all fairness, though, once the basic production problems
were overcome there were some minor gems among the sludge:
Corregidor (1943) (starring a young
Otto Kruger and helmed by the prolific
Lew Landers),
The Enchanted Forest (1945)
(shot in Cinecolor and about as close as PRC ever got to an A-picture,
starring the delightful
Harry Davenport and also
directed by Landers), Detour (1945) (in
which another troubled star, Tom Neal,
drives director Ulmer's Lincoln due to budget constraints) and
Bluebeard (1944) (starring
John Carradine under Ulmer's direction)
are cited as PRC's best works. Obviously these were notable exceptions;
PRC contract star Buster Crabbe, who
churned out dozens of westerns for the company, complained about PRC's
emphasis on cheapness for the remainder of his life (he quit in disgust
and was immediately replaced by a more compliant
Lash LaRue). Directors would grouse that
turning in a picture on time and under budget meant less of both on the
next assignment. Neufeld and company continued to unleash B-features
(and worse) through 1948, when British producer
J. Arthur Rank swallowed up the company
into his newly formed Eagle-Lion International.