Tom, Dick e Harriet

Steven Weber's ad agency has just been folded into another and he is out of a job at fifty -- too old to get a new job despite impressive credentials. He has bills to pay, so he gets con man Andrew Francis to act as his beard. Michele Harrison starts off as the third leg in the romantic comedy until MacKenzie Porter, as Weber's daughter serves to separate the men from the boys.

So what makes this better than the average Hallmark romcom? It's difficult for me to mention many specific issues. One is the tentative manner the actors all assume. It makes it clear the characters are finding their ways through unfamiliar territory. Another is the photography. This romcom is rooted in the advertising industry and director of photography Neil Cervin composes a lot of shots like print ads and TV ads instead of the more naturalistic lighting and subtler composition that story films are usually shot in.

More than these technical issues, there is a thoughtfulness in the script, particularly an exchange in which the leads decry the youth-addicted culture. Yes, this panders to the demographics for the Hallmark Channel, but I'm a member of that demographic. I don't mind having my ego stroked occasionally.