When I saw this series advertised, I thought- Ah yes, another period series. Don't get me wrong, I absolutely love series set decades (or in this case, a century) ago. However, in recent times, with the growth in number of these shows, I worry that some are churned out lacking the necessary quality and are present more as an exhibition of period clothing than exceptional story lines. This show, however, was just excellent in my opinion. It challenges viewers whilst capturing the time period. The characters are all divine in their ways. One even finds a place in their hearts for the least desirable characters on the show. I think Mr Selfridge, as well as Call the Midwife, should be ranked and awarded as highly as Oscar-winning Mad Men. Mr Selfridge surpasses expectations by tenfold. For viewers reading this review, who agree with my appreciation of Mr Selfridge, I also recommend Call the Midwife.