Looney Tunes as a whole is a pretty flexible brand but not in the exact same way Mickey Mouse and friends are to Disney. Looney Tunes were essentially created to be the antithesis of Disney's cartoon characters and were allowed to be edgier and play for more mature audience appeal, in the years that followed Looney Tunes became more geared towards younger viewership, but could still be enjoyed by adults, and the mission statement of presenting the characters as more lively and edgier in comparison to their cleaner counterparts in the marketplace was reinforced...To a point. Warner Bros. In the past has tried on numerous occasions to repackage the Looney Tunes for too specific of audience appeal, and with mixed results. Baby Looney Tunes was intended for preschoolers, but its approach didn't really feel like it complimented the source material. Loonatics Unleashed was aimed squarely at the pre-teen market who would have fondness for animation from overseas, but it was too unfocused and bland. Duck Dodgers and The Looney Tunes Show were admirable reinterpretations aimed for general viewers, even though they lacked the style of lively animation their origins had, but neither lasted too long to keep impact.
Bugs Bunny Builders is another attempt at presenting the Looney Tunes for preschoolers, but this time it actually manages to pull it off successfully and without losing the identity of its cast of characters. Each episode has a message, but it's not overdone to where you think you're watching something on PBS, character personalities are maintained largely, and handling of teachings are about the same in artistic approach as the earlier, more family friendly Merrie Melodies were.
