My review was written in January 1986 after watching the movie on Active video cassette.
"Movie House Massacre", made in 1984, is an unimpressive spoof of horror films which went directly to the home video market, bypassing theatrical release. Despite the presence of accomplished actress Mary Woronov, it plays like amateur night at the bijou.
Gimmick is a presumably haunted movie theater (originally a legit theater house), where many years ago the manager went nuts, started a fire (creating a panic) and stabbed the ticket booth girl to death. Now the owner of the 11-screen Spotlite Theaters chain attempts to reopen the accursed place, sending three hapless employees to clean up the site for the big opening night. Supposedly he will get a $25,000 reward from parties unknown for daring to reopen the joint.
Hokey subplot has one of the employees being a school cheerleader, so her fellow cheerleaders can visit her at the theater and become standard victims of the ghostly killer. Body count mounts until a botched nonending.
Filmmaker Alice Raley demonstrates an ignorance of rudimentary technique, with poorly matched shots, minimal sound mix and incompetent editing. Woronov keeps busy with irrelevant bits of business as tghe theater owner's assistant, but the rest of the cast is blah. Location filming at the Beverly Theater in Beverly Hills and Fairfax Theater in Los Angeles delivers some atmosphere.
If "Massacre" had been released theatrically, exhibitors would not have been pleased by its silly in-jokes, emphasizing a corrupt theater owner who is more interested in videotaping bootleg versions of films off his screen than in satisfying his (less lucrative) filmgoing clientele.
