SXSW 2021
Greetings again from the darkness. Filmmaker Keith Maitland is responsible for one of the best made and most interesting documentaries of all-time. His TOWER (2016) was a favorite on the festival run, as well as its numerous TV showings. The body count on his latest is reduced, and it plays like psychoanalysis of a young man who captured the nation's attention for one brief moment in time.
If the title doesn't ring a bell, you likely were either too young or not born when, in 1970, the heir to an Oleo Margarine fortune made headlines everywhere. Michael James Brody, Jr announced that he was going to give away his millions to anyone who asked. He even gave out his home address and phone number in Scarsdale, New York. The announcement even got him a spot on "The Ed Sullivan Show" to sing a song ... which led to a recording contract.
At the time, Brody was 21 years old and married to Renee, who was kind enough to sit for interviews with Mr. Maitland for the film. Her (reluctant) insight paints a picture of a man who believed in "Peace" over "Money", and started with the best intentions of helping people. Sadly, but not surprisingly, it didn't take long for the cracks to show in Brody's mission. His pronouncements of gift-giving had his wealth fluctuating from $25 million to $50 million, and even into the billions at times. His demeanor shifted drastically, sometimes within the same day.
The letters flowed in. And kept coming. We hear from authors, friends of Brody, and researchers. Producer Melissa Robyn Glassman located 12 boxes of unopened letters that movie Producer Edward Pressman had in storage from a movie project that never materialized. We also hear from Brody's and Renee's son Jamey, who not only collects items from the family "Good Luck" Margarine brand, but also has 40-50 boxes of unopened letters addressed to his dad ... Dear Mr. Brody.
It's those letters that provide the heart and soul of the story, the movie, and this moment in history. Maitland and Melissa track down some of the original letter writers, as well as some of the surviving family members. As they read the words from decades ago, emotions take over and instantly, we are observing an intimate memory. We may be intruding, but these are raw human emotions on display.
Brody's mental state at the time is also discussed. Drugs clearly played a part in his behavior - specifically PCP, and this led to interest from the editor of "High Times" magazine. It also led to Brody being hospitalized for a time, and ultimately to tragedy. History is filled with odd characters, and Michael James Brody, Jr certainly had his Andy Warhol '15 minutes of Fame', but the real story here is that of those who wrote the letters of need/want more than 50 years ago.
**NOTE: it's not surprising that Brody's house at 31 Paddington Road in Scarsdale was long ago razed and replaced with a mansion more suitable to the area.
