So Amir did something amazing and this film is going to tell us all about it. He fooled some brand, you'll see. What did he do, exactly? Not much, I'm left as puzzled as the characters when they ask that same question. What's the point? I'm missing the joke most of the time. Amir spends the film just transporting himself passively from point A to point B. The look into the process is cool, and it's all weirdly entertaining, but there's no story here, this is merely an anecdote. No one was fooled, really. It's all so ambiguous.
It reminded me slightly of Kiarostami's Close Up, but not really, because Amir doesn't seem to want anything, to try anything... he's just amused and bored at the same time. The best thing is the direction, to be honest. Kristoffer Borgli is going to do great things, that guy is talented.
