Confession: I am documentary junkie. That said, this film was not exactly a work of art. It has the feeling of an IMAX or theme park film, but don't let that stop you.
The story of Lego is reminiscent of many titans of business; big ideas growing out of a small shop, and so forth. What this movie is really about though is summed up in this statement: "99% of the smartest people in the world do not work for us." Kjeld Kirk Kristiansen explains as he recounts the near death experience of Lego in the early 2000's.
Clearly Lego is *capitalizing on their success. As such, this movie shows how great of a company Lego is; and to be honest, Lego seems to deserving of all the attention it has been getting.
But this "Brickumentary" is more than that. It is also a window into the immensely diverse world of Lego fanboys and girls, (think Bronys,Trekkies, et.al.), and lets us in to the way Lego utilizes "crowd-sourcing", something Lego appears to have been on the cutting edge of. It shows us how Lego has become a medium for the arts, a tool of scientific inquiry, and how little kids who started with a box of plastic bricks were later inspired to engineering things that have helped us in the real world.
My family loved it. Looking forward to watching it again soon.
(PS: my only complaint is that there is a split second or two of non-kid friendly content. Surely the filmmakers knew that their audience would predominantly be children. Some things are better left unsaid or in this case, un-shown...)
