New Media

An excellent short feature that is exceptional in its development of character in a twenty minute span. Ms. Adler's work was perhaps the highlight of the Sundance Shorts collection she was featured at in the 2010 festival. This piece tells a very complex story of a NY-based dentist who seeks to market his product 'snore no more' through viral video. Meeting two new neighbors who work in 'new media' he invites them to his home to preview his work (best described as a low budget infomercial). The reaction of the two neighbors is priceless. JJ Adler has a very promising future in TV or feature films and is a director to watch.